Home base · Austin, TX
F1 & SXSW Event DJ in Austin
Formula 1 week and SXSW are the Austin weekends that book first. Jordan Miller is based here, and the race-weekend and showcase dates already on the calendar are documented below. None of them are an official Formula 1 or SXSW partnership.
Connection to Austin
This is home.
During Formula 1 United States Grand Prix race weekend 2023 he played Podium Club at Circuit of The Americas, and in 2024 the party deck of Club SI at the same track. The same weekends included Ferrari of Austin reveal events: the SF90 XX Stradale in 2023, with a live saxophonist, and the 12Cilindri in 2024, with a live violinist. At SXSW he played showcases including a support set at The Stage ahead of John Summit, which Billboard named in its review. ACL appearances are festival-weekend programming, not an official ACL main-stage set.
Live footage from Austin
See the room before you book it.
The Austin event market
What booking here actually looks like.
These weeks run on load-in windows, credentials, and curfews, not on a normal downtown turnaround. Hotels, COTA clubs, and temporary SXSW rooms each have their own power and noise rules. Ask early. A local date still means no flight, but the calendar itself is the constraint.
For a brand activation agency, race week is a credentialed site with a curfew, not a downtown load-in. Send which day of the weekend you need, the room or the outdoor pad, the guest count, the sound limit if the venue gave you one, and whether the hit is a lounge bed or a reveal. Solo is the compact set. Mixmode, Jordan on DJ with Kristian Cruz on live guitar, is the one to name when the moment has to be on camera.
Already played: Podium Club at Circuit of The Americas in 2023, the party deck of Club SI there in 2024, and Ferrari of Austin reveal events both years. None of that is an official Formula 1 booking. SXSW and ACL weekend have their own pages, because an agency holding all three weeks should not treat them as one date.
Pricing is quoted per date; send the date and venue for a quote.
Travel & logistics
Local date.
- Local date. No flights, no travel premium, no fly-date buffer on the schedule.
- Site visits are available before the event for Austin and Hill Country venues.
- Full production can be delivered in-house, including sound, lighting, haze, CO2, and LED.
Two formats in Austin
Solo DJ, or Mixmode with Kristian Cruz on live guitar.
Jordan Miller, solo
One artist, one booth. Country songwriting and current country records blended with festival-style electronic production. Best for club sets, tighter stages, and shorter slots inside a run of show.
Mixmode: Jordan Miller on DJ + Kristian Cruz on live guitar
Jordan Miller on DJ plus Kristian Cruz on live electric guitar performing over the set. Reads as a live act rather than a DJ booth, which suits weddings, corporate rooms, and festival stages. Needs one more input and a bit more stage.
Not sure which fits your Austin event? Say what the room is on the booking form and you will get a recommendation with the quote.
Austin booking questions
Answers, straight up.
Has Jordan Miller played Formula 1 weekend in Austin?+
Yes, as race-weekend events, not as the race and not as an official Formula 1 booking. Podium Club at Circuit of The Americas in 2023, and the party deck of Club SI there in 2024. He also played Ferrari of Austin reveal events during both weekends.
Which SXSW set has Jordan played?+
Showcase sets in Austin, including a support set at The Stage ahead of John Summit. Billboard's review of that show names the set. It is a showcase credit, not an official SXSW partnership.
Is an ACL date an official festival set?+
No. His Austin City Limits set was festival-weekend programming, not an official main-stage booking.
When should we hold an F1 or SXSW date?+
Those weekends book earliest in the year. Send the date, the room, and whether you need a solo DJ set or Mixmode with Kristian Cruz on live guitar. Jordan is already in Austin, so the hold is about the calendar, not a flight.
What should a brand activation agency send for an F1 weekend hold?+
Which day of race week, indoor or outdoor, guest count, the sound limit if you have it, and whether you need music between hospitality or a featured set. Say solo or Mixmode if you already know. The reply can show both.
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