DJ Jordan Miller at The Loop Running Supply x Arc'teryx in Austin

DJ Jordan Miller is playing a solo DJ set for The Loop Running Supply x Arc'teryx Race Weekend Takeover in Austin on Friday, November 6, 2026, from 4:00 to 6:00 PM CT.

I'm excited to be back in a retail space this afternoon at The Loop in Austin! Between Lucchese during F1 week and today's Arc'teryx Race Weekend Takeover, in-store brand activations have quickly become some of my favorite rooms to play.

Building the right sound for a retail brand activation

An afternoon in-store takeover has a completely different job than a late-night club or festival stage. You want high energy that fits the brand, keeps runners and shoppers hanging out longer, and still leaves room for real conversation on the floor.

For today's 4:00 to 6:00 PM CT solo set at The Loop Running Supply in Austin, the mix starts with upbeat country and western grooves and builds into melodic house, EDM crossovers, and crowd-favorite throwbacks as race weekend foot traffic picks up.

Planning a retail pop-up or corporate activation in Austin?

Whether you are launching a seasonal collection, hosting a race weekend pop-up, or bringing guests into a showroom, custom open-format DJ programming changes how long people stay and connect with your team.

• Explore Austin brand activation DJ services and corporate event DJ bookings.
• Ready to check dates for your store opening or brand event? Request availability and a custom quote.

Frequently asked questions

Who is DJing The Loop Running Supply x Arc'teryx Race Weekend Takeover?

DJ Jordan Miller is playing a solo open-format DJ set.

When and where is the takeover?

Friday, November 6, 2026, from 4:00 to 6:00 PM CT at The Loop Running Supply in Austin, Texas.

How can brands book DJ Jordan Miller for an Austin retail activation or corporate event?

Submit your event date, venue city, and run-of-show goals on the booking inquiry page or review setups on the brand activations page.